Adidas Boost Energy Platform

Digital Producer at GUILD,  2015

For a 12-city US tour promoting Adidas Boost running shoes, we developed the Boost Energy Platform, an interactive digital running experience that highlighted the power and innovation in the Boost shoe technology. Young athletes were invited to take part in a quick series of interval exercises. Standing on the glowing LED platform the user saw their image full-size on a large video wall. As they ran (cheered by onlookers), we used computer vision, motion sensors, and a Unity game engine to transform the player into a swirling cloud of particles exploding with the energy of Adidas Boost. When they went home, users were emailed a 15-second video of their run to share on social.