Howard Hughes Trade Show Booth

Producer at GUILD, Winter 2015

Sleek, minimal, and a little twisted, we worked with the Howard Hughes Corporation to design and build a new tradeshow booth for the ICSC Convention, at the Jacob Javits Center. We created a simple modern steel frame hung with twisting panels that appeared to morph and change color in your view as you walk past them. The structure created a perfect meeting space, both transparent and opaque, inviting yet exclusive.