Marimekko For Target High Line Takeover

Producer at GUILD, Spring 2016

FOR TARGET'S DESIGN PARTNERSHIP WITH MARIMEKKO, WE TEAMED UP WITH THE BRILLIANT CREW AT MOTHER NY TO TAKE OVER THE HIGH LINE PARK. WE WANTED TO SURPRISE NEW YORKERS WITH A RICHLY TACTILE EXPERIENCE THAT ALLOWED PEOPLE TO GO INSIDE OF THESE ICONIC PATTERNS. TO DO THIS, WE CREATED THREE INTERACTIVE INSTALLATIONS WITH LARGER THAN LIFE INFLATABLES, WHICH APPEARED SQUEEZED INTO PLACE. INSIDE OF EACH WAS AN IMMERSIVE PLAYFUL WORLD OF MARIMEKKO WHERE PEOPLE COULD SWING, JUMP AROUND, AND CREATE MUSIC OUT OF THE PATTERNS OF AN INTERACTIVE SOUND FLOOR.